Everyone loves a good deal. But the 'deals' at the front of the store are usually really not great for your health. Normally it's pyramids of sugary drinks and mountains of chips and cookies waiting for you at the store entrance.
But this time, I was so pleasantly surprised I actually stopped to take a picture. (And promptly got in trouble for taking pictures, so I'm only sharing the one which has no 'store identifying information'). And, of course, I bought what was on sale - along with everyone else who was shopping that day. Seriously, this produce was flying off the shelf!
So what did I get for the great price of 4.95?
- 1 kg onions
- 1kg carrots
- 1kg potatoes
- 1kg tomatoes
- 500g peppers
- 2 cucumbers
- AND a lovely new reusable grocery bag to put it all in
- AND 5 of the 6 items were local (from Belgium or the Netherlands)
Now that's what I call a good deal. Its a win-win-win-win. A win for the local farmers, a win for the grocery store, and a win for my wallet, and a win for my health.
I did the math, and if you count the potatoes as a vegetable this is enough veggies for two people to eat the recommended daily minimum of 400g of vegetables for six days, at a cost of 0.41 cents per person per day. Now, I think we should actually put the potatoes in a 'starch' category and aim for more than 400g per day. But even if you bump it up to 700g per day and leave off the potatoes, it will still last two people 2.85 days, at a cost of 0.87 cents per person per day.
I don't know how this promotion was made possible, or if it was subsidized by the store, but it is definitely a great example of how consumers will buy (and hopefully consume) vegetables when they are at the right price. My fellow shoppers were practically scrambling to get to these veggies.
Public health in action: my idea of a great Saturday at the grocery store!